Think Like a Marketer III: Connect with Candidates Using Hyperpersonalized Marketing

In past posts, we compared the marketing funnel to the recruiter’s “talent pipeline”; in the first funnel stage — awareness — targeting helps you best engage job seekers. In the second “consideration” stage, retargeting helps you nudge those job seekers further along.

In today’s post, we are going to look at the final three steps of the …

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What the Jobs Boom Means for Tech, Working Moms and New Grads

How does the jobs boom affect jobseekers?

The most recent job numbers are in, and there’s no doubt about it: the market is booming. Despite a slight slowdown, there are still more job openings than unemployed workers, with 7.4 million open jobs signaling strong employer demand.

But what else is happening behind the headlines? Today’s market brings new opportunities for different groups of job seekers, such …

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