How Short-Term Thinking Is Killing Your Employer Brand

What’s the single most common mistake companies make when they think about their employer brand? 

Many companies misdiagnose other common issues, such as job-posting, marketing or “reviews site” problems, as employer-brand problems. Some shift the blame for employer-brand issues onto recruiting, rather than taking it on as a company. Others confuse employer brand with recruitment marketing. However, these issues aren’t …

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If You Could Only Measure One Recruiting Metric — What Would It Be and Why?

recruiting metric

In today’s hyper-connected, data-driven world, there are many metrics available to recruiters and talent acquisition teams. While it’s great to have so many options, quality beats quantity when it comes to results — and if you’re going to measure a recruiting metric, you need to focus your efforts. But where – and more importantly, why? 

Obvious or not, in my …

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