Small Is Beautiful: 4 Ways to Build Your Employer Brand Without Breaking the Bank

building an employer brand

These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.

Big firms spend millions of dollars on their employer brands. They …

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Underrated Interview Questions: Why Ask Them, And What the Answers Can Tell You

underrated interview questions to ask

So you’ve carefully combed through the resumes, paying special mind to the sometimes subtle clues that identify people with real potential. You’ve done all your interview prep, and you’re finally ready to start the in-person interviews.

This could be your last chance to get to know a candidate better before you make the hire. You need to learn as …

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Top-Rated Workplaces for Job Security and Advancement

Top-Rated Workplaces for Job Security and Advancement

There’s no doubt that career advancement opportunities are important for both employees and employers. If firms can’t provide staff with ways to grow, then this can have a negative impact on job satisfaction and talent retention. Today, people want to know they will be able to develop their skills and contribute meaningfully to their workplaces.

But job security? The received …

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