All posts categorized in: Employer Branding

Your employer brand can be summed up by what people say about your company when the boss is not in the room. There’s a big opportunity for employers to reach the right candidates and share their organization’s story with potential job seekers. Learn why employer branding is one of the most important focus areas for HR teams.

Employer Brand vs. Talent Brand: Why the Difference Matters

woman talking in business meeting

Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” If so, I won’t tell anyone—and I’m here to help clear things up.

Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While …

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Why Culture Fit is Critical in Startup Hiring

For many job seekers, startup companies hold the allure of a high-energy environment, the chance to make a big contribution and the possibility of an outsized reward if the company succeeds and grows.

But it’s these high stakes and fast pace that make it crucial to prioritize organizational culture in the startup hiring process. With a small staff, the impact …

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5 Creative Ways to Tell Your Employer Brand Story

5 Alternative Methods of Telling Your Employer Brand Story

Podcasts. My team has been working on recruitment ads that would run during popular podcasts. What recruiter has ever said those words? Reaching top performers in today’s crowded labor market requires thinking outside our experiential box, even outside the traditional notions of where we recruit. I have to go beyond popular assumptions about how to reach the right potential hires …

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