All posts categorized in: Employer Branding

Your employer brand can be summed up by what people say about your company when the boss is not in the room. There’s a big opportunity for employers to reach the right candidates and share their organization’s story with potential job seekers. Learn why employer branding is one of the most important focus areas for HR teams.

To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

Employer branding experts look at social media together

Employer branding is a relatively new discipline within talent attraction. The term was only coined in 1995, but since then the world has undergone a technological transformation. As a result, we are still discovering and exploring new ways to tell and share the stories that help us improve our chances of attracting talent.

Which channels to use? How to tap …

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Five Tips for Building a Workplace that Includes Everyone

Every day our news outlets and social feeds are full of reports about strife over racial, religious and gender issues. Pair this with a polarized political climate, and it’s clear that the need for the acceptance — and celebration of our differences is vital. This applies to the workplace, too.

Embracing diversity in the workplace encompasses many things: gender, race, …

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Small Is Beautiful: 4 Ways to Build Your Employer Brand Without Breaking the Bank

building an employer brand

These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.

Big firms spend millions of dollars on their employer brands. They …

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Employee Content Is King: Adding Humanity and Purpose to Your Employer Brand

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent.

Simple enough, right? But in practice employer branding is challenging and complex. Different firms have different stories and take different …

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REPORT: An Inadequate Online Presence Provokes “Automatic” Distrust in 70% of Job Seekers—Here’s What to do About It.

Today we live in an age of radical transparency. In our interconnected world we have almost instant access to a quantity of information that was unimaginable even a few years ago.

This online revolution has changed both simple things—such as how we decide what to eat for breakfast—and complicated, life-changing decisions—such as how we look for jobs. If job seekers …

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