All posts categorized in: Employer Branding

Your employer brand can be summed up by what people say about your company when the boss is not in the room. There’s a big opportunity for employers to reach the right candidates and share their organization’s story with potential job seekers. Learn why employer branding is one of the most important focus areas for HR teams.

Giving Back: How Every Firm Can Make a Difference with Corporate Philanthropy

Small business practicing corporate philanthropy

Whether your firm is already involved in corporate philanthropy or just starting out, it’s always a great time to give back. Not only do consumers think highly of brands that practice philanthropy and sustainability, but employees also want to work for those companies.

In fact, a company’s social and environmental commitments are a deciding factor for 64% of millennials when …

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Employer Branding: Five Experts Explain How to Stand Out From the Competition

Differentiate your employer branding from your hiring competition

If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. With easy access to video, multiple social media channels, sophisticated third-party review sites, live events and employee advocacy, well — there are just so many ways to get …

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To Create or Curate? Five Employer Branding Experts Reveal Their Content Best Practices

Employer branding experts look at social media together

Employer branding is a relatively new discipline within talent attraction. The term was only coined in 1995, but since then the world has undergone a technological transformation. As a result, we are still discovering and exploring new ways to tell and share the stories that help us improve our chances of attracting talent.

Which channels to use? How to tap …

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Five Tips for Building a Workplace that Includes Everyone

Every day our news outlets and social feeds are full of reports about strife over racial, religious and gender issues. Pair this with a polarized political climate, and it’s clear that the need for the acceptance — and celebration of our differences is vital. This applies to the workplace, too.

Embracing diversity in the workplace encompasses many things: gender, race, …

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