All posts categorized in: Employer Branding

Your employer brand can be summed up by what people say about your company when the boss is not in the room. There’s a big opportunity for employers to reach the right candidates and share their organization’s story with potential job seekers. Learn why employer branding is one of the most important focus areas for HR teams.

Small Is Beautiful: 4 Ways to Build Your Employer Brand Without Breaking the Bank

building an employer brand

These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.

Big firms spend millions of dollars on their employer brands. They …

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Employee Content Is King: Adding Humanity and Purpose to Your Employer Brand

At its heart, employer branding is about storytelling. A strong employer brand is built on stories that will define how your organization is perceived, and the messages that you use when sharing information about your company will help attract talent.

Simple enough, right? But in practice employer branding is challenging and complex. Different firms have different stories and take different …

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REPORT: An Inadequate Online Presence Provokes “Automatic” Distrust in 70% of Job Seekers—Here’s What to do About It.

Today we live in an age of radical transparency. In our interconnected world we have almost instant access to a quantity of information that was unimaginable even a few years ago.

This online revolution has changed both simple things—such as how we decide what to eat for breakfast—and complicated, life-changing decisions—such as how we look for jobs. If job seekers …

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Employer Brand vs. Talent Brand: Why the Difference Matters

woman talking in business meeting

Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” If so, I won’t tell anyone—and I’m here to help clear things up.

Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While …

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