About J.T. O'Donnell and Aaron Sanborn

J.T. O'Donnell and Aaron Sanborn

J. T. O'Donnell is Founder and CEO of WorkItDaily.com, the largest web-based career coaching service for workers on the internet. You can find her on LinkedIn at /in/jtodonnell and on Twitter at @jtodonnell. Aaron Sanborn is the Employer Brand Content Manager at WorkItDaily.com. He is a former newspaper reporter. You can find him on LinkedIn at in/aaron-sanborn-2677a77.

Recent Articles by J.T. O'Donnell and

3 Steps to a Powerful Employer Branding Strategy

employer branding strategy

Every business has a story to tell, and telling it well can really pay off. Whether it’s sharing about your values, your accomplishments or what life is like for employees, storytelling is at the heart of many businesses’ employer branding strategy.

Employer branding is the process of promoting your company as a great place to work. This is your opportunity …

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