About Carmen Bryant

Carmen Bryant

Carmen Bryant is the Director of US Marketing at Indeed. She leads a team of Recruitment Evangelists across the country who act as the voice of Indeed at events and meetings, clearly articulating our story and business value for our target audiences. As both a product and customer expert, she also works closely with Indeed’s sales force to help develop effective account specific go-to-market strategies. Prior to Indeed, Carmen led the trends and insights practice for the Content Innovation Agency at NBCUniversal as well as other strategic insights positions at top tier companies. She is a graduate of Harvard University.

Recent Articles by Carmen

Think Like a Marketer II: Use Retargeting and Content to Capture Candidate Attention

Use retargeting and content marketing to capture candidate attention.

In a past post, we compared the marketing funnel to the recruiter’s “talent pipeline”; starting at the “awareness” phase, we examined how to reach the right job seekers at the right time using targeted advertising. In this post, we’ll dive into the second stage of the funnel: consideration. In this phase, potential applicants have found your listing and are …

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You’ve Been Ghosted! Now What?

What is ghosting in the workplace, and what can you do about it?

It finally happened: You met your dream candidate for that open position. From the first call, you felt a connection. After the interview, everyone agreed they were a perfect fit. You couldn’t wait to make it official and offer them the job. But then, out of nowhere, they stopped responding to your calls and emails. Did you misread the signals? …

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Think Like a Marketer to Increase Awareness of Your Open Roles

In today’s tight labor market, recruiters need innovative tactics to increase awareness of their open roles and reach the right candidates. So why not take a page from the marketing playbook?

You’ve likely heard about the “talent pipeline.” In marketing, there is something similar: a customer journey “funnel.” But whereas a pipeline has the same width in all its phases …

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How to Hire for Soft Skills

Hire a candidate with soft skills.

Whether you’re a busy recruiter or a hiring manager, bringing on the right people takes creativity, resourcefulness and (sometimes) a little luck. Candidates may have their hard skills locked, but what about things like team spirit, or conflict resolution?

Work, at its core, is a social endeavor. Most of us have to interact with colleagues, clients or customers. And all …

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On Your Mark: 5 Tips for New Managers

Tips for being a first-time manager

One of the most common conversations I have with top performers on my team centers around opportunities to become a manager. It’s great to be ambitious, of course, and I love to see people rise to the next level in their careers.

But there’s an important reminder I like to give: The skills that are required to be a high-performing …

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