Editor’s note: This post was updated July 2018.
Every day, candidates come to Indeed to find the job that fits them best. Candidates can enter the type of job they’re looking for and where they’d like to work, and tailor what jobs they’d like to see by searching for specific salary ranges, job types, experience levels, and more.
The search results they see are a combination of non-sponsored job listings (formerly known as “organic” listings) and sponsored jobs. These search results are then matched to the search terms entered and are sorted by relevance and the date the job was posted. However, you might be wondering: just what is the difference between non-sponsored jobs and sponsored jobs?
Non-sponsored jobs—what they are and how they work
Non-sponsored job listings are jobs that are aggregated by our search engine or posted for free by employers. New jobs are added to Indeed every day—9.8 jobs per second, to be exact. And as these new jobs appear, non-sponsored listings move lower in the search results.
Therefore, it’s important to optimize your non-sponsored listings so that candidates want to apply to your jobs. But how can you make sure you’re getting the most out of your non-sponsored jobs?
First, it’s important to make sure your listings follow Indeed’s job posting guidelines. The requirements for high-quality listings includes things like being original and detailed with your job description, as well as not using offensive content or discriminating against candidates.
Jobs that don’t meet these standards could be reviewed and required to provide extra information. Listings that are especially misleading or which compromise the job seeker experience can be made selectively visible, or removed from the search results altogether.
Sponsored jobs—and its advantages compared to non-sponsored jobs
Sponsoring jobs on Indeed is one way to make your opportunities stand out. Sponsored jobs are jobs that are promoted by employers, and they remain high in the search results. Because they’re the first jobs people see in the search results, they receive up to 5X more clicks. This is in contrast to non-sponsored jobs, which fall further down the list as new non-sponsored jobs appear. Sponsored jobs appear prominently at the top and the bottom of the page, for as long as you sponsor jobs.
Sponsored Jobs are based on a pay for performance model. Employers set a monthly budget and only pay when a candidate clicks to view your job.
You decide how much to spend and we deliver relevant, quality candidate traffic. In this way, you can craft recruitment campaigns, track your return on investment and reach the widest audience of quality job seekers. While setting up your Indeed campaign, our team is available to answer any questions and help you make adjustments so you can reach your target audience.