The Most Important Mobile Lessons from 2014

Five lessons we learned about mobile candidates in 2014.

This year it became exceedingly clear that mobile recruiting is not a thing of the future — it’s a reality today. Each day on Indeed mobile job seekers submit over 200,000 applications and in 2014, mobile was an integral part of job search around the world.

As we reflect on the end of the year and plan for hiring in 2015, here are the most important things we learned about how job seekers are using mobile.

1. 50% of all searches on Indeed are from a mobile device

Mobile job search traffic to Indeed has increased dramatically over the past year, growing from 33% of total traffic in 2013 to 50% today. As smartphone ownership accelerates, job search has evolved from a desktop activity to a mobile one. Job seekers now take their search with them, browsing opportunities when and where it’s most convenient.

2. 78% of people would apply to jobs on mobile if the process were simplified

This trend will continue in 2015 and beyond, making it more important than ever for employers to take note of job seeker behavior and integrate mobile into their recruiting strategy. The opportunity for employers is to simplify the apply process by removing unnecessary steps. There is a 50% reduction in applications when the number of screener questions reaches 30, and 40 questions will reduce your audience by 70%.

3. Mobile candidates search for more jobs, more often

Because mobile job seekers are ‘always on,’ they view two times as many jobs as desktop users do. To capture and retain their attention, jobs need to remain high in the search results, long after the date you initially posted them.

4. Job seekers of all ages rely on mobile

The latest research from the Indeed Hiring Lab reveals that Millennials, Gen Xers and Baby Boomers all rely on mobile in their job search. The overwhelming majority of Millennials and Gen Xers adhere to this trend: 73.4% and 71.4% of them click on jobs from mobile, respectively. And nearly half Baby Boomers are mobile too, at 48.4% of clicks coming from mobile.

5. 45% of job seekers using the Indeed app have a resume

A growing number of people who use the Indeed app have uploaded a resume. This highlights how mobile job seekers on Indeed are active and ready to apply for their next opportunity. Organizations who don’t have mobile apply already are missing out on the great candidates who are eager to share their credentials.

If your organization is ready to make mobile recruiting a reality, contact us to get started.