As the leading job site in the world, we focus on helping millions of job seekers and employers find the right fit every day. To let even more people know about the world of opportunities on Indeed, we’ve launched a global campaign – ‘How the World Works.’
Each creative element of the campaign tells the story of how diverse jobs combine to make something work – from a simple cup of coffee, to the complex workings of the New York City subway or even the global stock market.
The campaign centerpiece is a television commercial that highlights a core message – no matter what job you do each day, you are part of a team, contributing to a wider initiative. Rather than using actors to play an engineer or IT consultant in the commercial, we put our own product to the ultimate test, using Indeed to source talent from all over the world to show ‘How Commercials Work.’
We hired industry professionals from six different countries – Australia, Canada, Czech Republic, Germany, UK and US. The resulting commercial celebrates the job of each person who was on the set with us, working together to produce a great outcome. You can watch the behind the scenes video to see how it happened.
The story of our commercial is similar to the 2 million stories shared by people who have found a job on Indeed – they all start with a simple yet powerful connection between job seekers and employers. To bring that connection to life, we turned the Indeed logo into a 3D representation of some of the industries that hire on Indeed every day.
We hired designers, architects and engineers to turn each letter into a representative industry. The ‘I’ became retail, the ‘N’, transportation, the first ‘D’ was engineering. The two ‘E’s took the form of IT and accounting. Lastly, our final ‘D’ represents one of the industries hiring the most on Indeed, healthcare.
Over the next few weeks we will be taking an in-depth look at some of these industries and thousands of employers who build their teams with Indeed.