American consumers now own an average of four digital devices, meaning that we’re more connected than ever before. People are now accustomed to accessing any information at any time, wherever they are. This shift in consumer behavior has inspired innovation across all types of industries, including travel, retail and financial services, and now, the recruitment industry is being disrupted as well.
A survey conducted by Censuswide on behalf of Indeed reveals how people are using mobile in their current job searches, providing insight into the barriers they encounter and how their experience could be improved.
Today, 78% of people in the US would apply to jobs on their mobile devices if the process were simplified — an unprecedented opportunity for employers to reach their talent audience at the moment when they’re receptive to a career move.
Three key trends from the study show a mobility mismatch between job seekers and employers:
1. At every age, job seekers are looking for convenience
Convenience was cited by 55% of people as the core driver of mobile job search. 65% of people are using their mobile devices to search for jobs, and this trend isn’t isolated to younger job seekers. While 77% of people aged 16-34 use a mobile device in their job search, 72% of people aged 35-44 also turn to mobile. 54% of people aged 44-54 and 35% of people aged 55 and over use mobile devices to search for jobs as well.
2. There are significant barriers to applying to jobs on mobile
While candidates understand the benefits of mobile job search, there are still technological concerns that employers have yet to overcome. 53% of respondents highlighted small screens and 38% cited difficulty tailoring resumes to apply for different jobs as key barriers to applying on mobile devices today.
3. People want to take their job search with them
Candidates today are conducting their job searches when it’s convenient for them, with 40% citing the ability to search on-the-go as a top reason they turn to mobile. The result is that they’re often open to opportunities they might not have encountered otherwise. When asked about the role of job descriptions in their job search, 61% of employed job seekers said that an interesting job description would prompt them to consider a new job.
The research shows that people in the US welcome the rise of mobile job applications, despite the fact only 10% of Fortune 500 businesses are currently able to meet this demand by offering a mobile-friendly apply process.
If you don’t have a dedicated career site, you can post your jobs on Indeed and your jobs will be appropriately displayed on mobile devices — ready to receive applications from mobile candidates.
Any employer can seize the mobile opportunity. In our upcoming webinar, Director of Employer Insights, Kevin Walker, will share how companies can make sense of these mobile trends and create a seamless mobile experience. Join the webinar to learn how you can reach the highly engaged mobile candidate or read the full report here.