Labor Day serves as a transitional weekend in several ways. School is back in session, fall is in the air and it’s a time to relax before diving into the next season. In the midst of this short week, we took some time to reflect on the past holiday and how three-day weekends change our daily patterns and habits, job search in particular.
In a normal week, job search activity peaks on Tuesday and slopes down to Saturday, when it begins to pick up again. This pattern is roughly the same across desktop and mobile (though activity throughout the day is more consistent on mobile).
But on a three-day weekend, including this past July 4th or Labor Day, job search declines as we approach the holiday and takes a longer time to reach normal patterns in the days after this collective time off. The charts below show these patterns and how they differ from one another.
Weekends, holidays and time of day all impact traffic, and these factors play a significant role in your ability to reach job seekers when and where they’re receptive to the right opportunity. Indeed’s Bid Optimizer automatically adjusts the amount employers spend each day on their jobs, ensuring that you get the most clicks for your budget. On average, employers who use Bid Optimizer have an average ⅓ lower cost per click than those who don’t.
Contact us to learn more about adjusting your campaigns to connect with the best candidates at the right time.