As the fierce global competition for the best talent ramps up around the world, where will candidates come from and how will employers attract people to the locations where jobs are available?
The latest report from the Indeed Hiring Lab, Where People Search for Jobs: Cross-Border Labor Mobility, examines what motivates people to look for jobs in another place, combining job search data with economic analysis to answer some of today’s most challenging questions about the movement of the global workforce.
In the original research conducted for this report, we studied people’s actual job searches, comparing their current location to the place they’re searching in. As opposed to historical or survey data, this approach enabled us to map the world of job search in the present. The graph below shows where candidates from 53 countries and economies with Indeed job sites are searching for jobs — revealing that 9.1% of global job seekers conduct cross-border job searches.
People often think of only the local population as being the main competition for local jobs, but if a relatively large number of outsiders are also looking for jobs in that area then the labor market may be more competitive than it appears. Our research revealed that there are effectively three global labor destinations: the US, UK and Canada. These countries attract candidates from all over the world, with the US market being particularly attractive — 50.2% of people conducting a cross-border search from outside the US are searching for jobs within the US.
In looking at BRIC emerging markets (Brazil, Russia, India and China), we found that India is the only market with notable appeal to job seekers in other countries. The report contains in-depth analysis of those key locations and other markets worldwide, providing a view of which countries and economies are most attractive along with which keywords job seekers are using to find jobs in those places.
Turning our attention to the US, we found that 27.8% of job seekers are looking for jobs across state borders. Our research indicates that the larger the population of a state, the more people search within that state from outside. The overarching trend from our analysis, however, both internationally and between states, is that places with the greatest number of job postings attract the most people from outside. For example, Texas receives the highest total number of searches from outside the state, followed closely by Florida and California. Additionally, dense metro areas showed predictable flows of job seekers from New Jersey looking in New York, and those in Maryland looking for jobs in Washington DC.
Where People Search for Jobs offers an expanded look at the global talent supply and where candidates are coming from. By revealing the interests and intents of job seekers today, this free report uncovers the opportunities for employers to attract and retain the candidates who are relevant to their jobs, and understand why and where people move for work.