For more than 175 years, Procter & Gamble has led innovation for some the world’s most recognizable consumer products, including CoverGirl, Gillette, Ivory, Pampers and Tide. As a build from within company, P&G invests in career development, hiring less than 2% of applicants and identifying talented people who can grow into a variety of roles and functions. For P&G, this means creating opportunities, not just jobs.
In order to attract the people who will be most successful in this model, the company develops its employer brand to position P&G as an employer of choice for top candidates. As Scott Isenhart, P&G’s North American Talent Supply Leader, explains, “We hire the person, not the position. We’re looking for leaders – people who are innovative, people who are strategic thinkers.”
Getting in front of great candidates is a key component of building brand awareness, and often, those people are found on Indeed.
“People are familiar with our brands but they’re not familiar with the world-class, great company that’s behind those brands,” says Scott. “I want to engage and make a connection to candidates when and where they’re receptive. Over 10% of applications come through Indeed. If candidates want to go to Indeed and look for jobs, then that’s where we want to be.”
Going to where the talent is also means creating an application process that works across any device. “Today candidates are doing their job search through mobile,” acknowledges Scott. In fact, 41% of P&G’s candidates from Indeed are accessing their jobs via a mobile device. With Indeed Apply, those candidates apply for jobs easily on web and mobile.
Watch the full video to learn how Indeed helps P&G hire: