Harris Interactive recently announced that Indeed has received the Brand of the Year Award in the Online Job Search category, ranking #1 ahead of CareerBuilder and Monster. We’re proud to be recognized among top brands such as Amazon, Target and Toyota, all leaders in their respective categories.
The Harris Poll EquiTrend® study measures the perceptions of over 38,500 consumers in the US on 1,500 lifestyle, product and service brands across 155 categories.
The study assesses three key factors in brand equity: familiarity, quality and consideration. It’s great to learn that the Indeed brand received high scores for both quality and consideration, and that US consumers have substantially more familiarity with the brand in 2013 than in previous years.
This is a welcome addition to the feedback we get from people all over the world. Our team continually tests, measures and evaluates the quality of the search experience so we can match top candidates to great jobs. Feedback from many sources helps us improve, and we’re excited to know that more and more people now trust Indeed with their job search.