When we speak with companies about cost-effective ways to promote their jobs and get quality hires with Indeed they often ask us how to measure the return on investment (ROI) of their recruitment advertising sources. What recruitment sources are providing the best quality applicants and hires and at what cost?
Being able to answer these questions with confidence depends on the accuracy of the information available in your recruitment tools. Many companies use an Applicant Tracking System (ATS) as the core technology to manage the hiring process. (Visit our ATS Integrations page for information on how to integrate your ATS with Indeed).
The default behavior of some ATSes is to ask job seekers how they found out about a job when applying. Job seekers often are presented with a drop-down menu during the application that sometimes has hundreds of choices to select from. This method is problematic because the choices listed are often no longer valid, or worse – the correct choice isn’t even listed. In other cases, employers may ask candidates how they found out about the job through an open-ended response on a web form, or they may not ask at all until after they are hired!
Companies that rely on this type of manual tracking end up with inaccurate data in their hiring systems, making it impossible to accurately measure the effectiveness of their online recruitment sources. Fortunately, most ATSes offer automated candidate source tracking, a way to accurately track the source of online applicants by automatically identifying where they come from.
The advantage of automated tracking is twofold. It removes the burden from job seekers of having to manually tell the employer where they found the job posting, making the apply process simpler. Employers benefit by getting more reliable candidate source data.
If your ATS offers automated tracking, it’s worth taking the time to make sure that it’s set up to track the performance of all your online recruitment sources. A list of ATSes that offer automated candidate source tracking can be found here. If your company doesn’t use an ATS, don’t worry. Indeed has technology available at no charge that will allow you to track the applicants you receive when advertising on our site.
To learn more about effectively tracking the results of your recruitment advertising, download The Four A’s of Recruitment Advertising: How to Track Results and Make the Most of Your Budget (PDF) — our free e-book that provides a step-by-step process on how to track candidate source and measure your recruitment advertising results.
We regularly hear from employers that The Four A’s methodology has helped them increase the impact of recruitment spend. We hope it does the same for you.