This Sunday, companies will spend millions of dollars to have their ads reach a highly coveted audience of more than 100 million Super Bowl viewers. With the average cost of an ad just under $4 million, Super Bowl advertisers are clearly committed to growing their businesses and many of them have hundreds of job openings on Indeed.
Best Places to Work – Super Bowl Advertisers
To determine the top 10 Super Bowl advertisers to work for, we analyzed the employer reviews submitted by current and former employees of this year’s advertisers. Overall ratings are based on employee satisfaction measures, including:
- Job Security/Advancement
- Work/Life Balance
What’s it like to work at your company? Find your company’s page and share your review to help get your company recognized on Indeed’s Best Places to Work leaderboard.
With over 1.3 million reviews to date, Company Pages are the largest source of employer reviews in the world.
Newton Software, an Applicant Tracking System (ATS) used by small and medium-sized businesses, reported last week that Indeed provides its clients with more hires than any other site, accounting for nearly 30% of all hires.
The Newton data supports findings from two other ATSes. Data published in 2012 by iCIMS and SilkRoad showed Indeed provided more hires than any other site for nearly 2,000 US employers.
With employers increasingly focused on accurately measuring recruitment results, it’s encouraging to see ATS providers with automated source tracking share data about where their clients’ hires come from!
We recently updated I Got a Job!, a place to showcase the more than 1.1 million Indeed success stories that people in over 50 countries have shared with us. Now you can see, in real time, the total number of stories shared near you and across the world.
The volume and variety of stories are remarkable, a direct reflection of Indeed’s comprehensive job search results. No matter what type of job you’re looking for, we hope you’ll find inspiration in the real-world experiences others have shared.
Countless I Got a Job! stories have also come from people whose job found them — through Indeed Job Alerts that informed them about new opportunities of interest and through employers contacting them after seeing their Indeed Resume.
Did you get a job on Indeed? We’d love to hear how! Share your story today.
When we speak with companies about cost-effective ways to promote their jobs and get quality hires with Indeed they often ask us how to measure the return on investment (ROI) of their recruitment advertising sources. What recruitment sources are providing the best quality applicants and hires and at what cost?
Being able to answer these questions with confidence depends on the accuracy of the information available in your recruitment tools. Many companies use an Applicant Tracking System (ATS) as the core technology to manage the hiring process. (Visit our ATS Integrations page for information on how to integrate your ATS with Indeed).
The default behavior of some ATSes is to ask job seekers how they found out about a job when applying. Job seekers often are presented with a drop-down menu during the application that sometimes has hundreds of choices to select from. This method is problematic because the choices listed are often no longer valid, or worse – the correct choice isn’t even listed. In other cases, employers may ask candidates how they found out about the job through an open-ended response on a web form, or they may not ask at all until after they are hired!
Companies that rely on this type of manual tracking end up with inaccurate data in their hiring systems, making it impossible to accurately measure the effectiveness of their online recruitment sources. Fortunately, most ATSes offer automated candidate source tracking, a way to accurately track the source of online applicants by automatically identifying where they come from.
The advantage of automated tracking is twofold. It removes the burden from job seekers of having to manually tell the employer where they found the job posting, making the apply process simpler. Employers benefit by getting more reliable candidate source data.
If your ATS offers automated tracking, it’s worth taking the time to make sure that it’s set up to track the performance of all your online recruitment sources. A list of ATSes that offer automated candidate source tracking can be found here. If your company doesn’t use an ATS, don’t worry. Indeed has technology available at no charge that will allow you to track the applicants you receive when advertising on our site.
To learn more about effectively tracking the results of your recruitment advertising, download The Four A’s of Recruitment Advertising: How to Track Results and Make the Most of Your Budget (PDF) — our free e-book that provides a step-by-step process on how to track candidate source and measure your recruitment advertising results.
We regularly hear from employers that The Four A’s methodology has helped them increase the impact of recruitment spend. We hope it does the same for you.