Our goal at Indeed is to provide job seekers with the most comprehensive and relevant search results possible. If there is a job available, we want to ensure it can be found quickly and easily. In order to meet this goal, we have to be very good at telling the difference between good job sites and bad ones.
Job seeker trust in Indeed is our passion. The unfortunate reality of the web is that there are innumerable sites with bad content–irrelevant, duplicate, misleading, and even fraudulent. If we want to maintain job seeker trust, we have to work tirelessly to protect them from job spam.
The fight against search spam has become mainstream news recently. Recently, the NY Times reported that upstart search engine Blekko identified and removed 1.1 million spam sites from its index. Last month, the Times profiled Google’s announcement of changes to their search algorithms that reduced the ranking for millions of web sites affecting 12% of Google searches–billions each month.
Fighting job spam at Indeed is the responsibility of our Search Quality team. In the past quarter we have made a significant investment in this area, tripling the size of the team. We recently completed a comprehensive review of nearly ten thousand Indeed sources, and have developed a clear set of signals to automatically identify and remove poor quality sites.
Our quality measure includes signals such as low site traffic in conjunction with high job counts, or large percentage of jobs duplicated from other sites. Other signals of poor quality include sites with excessive non-recruitment advertising, ones that ask job seekers to pay to apply, or ones that accept applications without permission of the employer. [For further clarification of job board inclusion guidelines, please see our Job Board FAQ.]
Our quality filters are not just site-specific. Even good job sites contain some poor quality postings. We employ additional methodologies to identify and remove individual spam jobs and duplicate listings.
As a result of our efforts, we have seen a steady increase in all measurements of job seeker satisfaction including how much time they spend on Indeed, how likely they are to come back to the site, how many searches they perform, and how many good job listings they find.
We have made a significant investment in search quality, but this is an ongoing process. Poor quality sites erode job seeker trust and hurt the vast majority of employers and job boards who play by the rules. We are committed to improving the quality of our results further and ensuring that Indeed continues to be the world’s best job search engine.
Chris Hyams, VP of Product
Andrew Hudson, VP of Search Quality