Indeed launches PPA: pay-per-action, pay-per-applicant (beta)
We’ve been beta testing pay-per-action (PPA) pricing for a few of our clients over the last couple of months, and we’re looking for other companies interested in trying it.
Pay-per-action typically means pay-per-applicant in the recruiting arena, and this is true for our current PPA beta testers, who are tracking applications they receive from their sponsored jobs on Indeed.com and are paying only for those applicants. PPA advertisers’ sponsored jobs appear above and below Indeed’s organic results just like our pay-per-click (PPC) sponsored jobs. Our organic results remain entirely unpaid and ranked strictly by relevance.
Advertisers sponsoring their jobs on Indeed on a PPA basis can specify any kind of online action that is important to them. Receiving a candidate application is normally the simplest kind of action, but some advertisers may choose other kinds of action – paying only when candidates complete an online questionnaire or create an account, for example.
Initial indications from our beta testers are that cost-per-applicant pricing is an attractive alternative to cost-per-click. Please contact us if you are interesting in participating.