Any company or job site can quickly include its jobs on Indeed by providing us with an XML feed of jobs, preferably in this format. But because not everyone has an XML job feed, we’re partnering with applicant tracking systems (ATS) and job ad distribution (JAD) services to get their clients’ jobs directly into our index.

We’re also working with these providers to help their clients track when job seekers find their jobs on Indeed, and to enable those users to sponsor their jobs on Indeed to drive additional candidate traffic on a pay-per-click (PPC) basis.

Our latest press release details Indeed’s recent integration with four industry-leading services: Hodes iQ, HRsmart, Job VIPeR and SmartPost. Some benefits to their clients from these integrations are:

• Streamlines the process for recruiters to include their jobs on Indeed.

• Provides critical applicant tracking metrics so recruiters can measure conversion rates and cost-per-hire from Indeed.

• Makes it easy for recruiters to buy PPC recruitment advertising on Indeed by sponsoring their jobs.

Many thanks to our new partners who have chosen to include Indeed as an option for their clients. By making Indeed’s job search even more comprehensive, it is also helping job seekers.

“Wouldn’t it be great if you could get job postings by area as RSS feeds?”

This is a comment from ITConversations from last July, discussing a GeoRSS presentation by Mikel Maron at last year’s Where 2.0 conference. Today we’re adding GeoRSS location data to our RSS and OpenSearch job search feeds. GeoRSS is a simple and powerful way to include location data in any RSS feed. All it took on our part was adding an element to our job search feed results like this one:

    <georss:point>45.256 -71.92</georss:point>

What prompted us to do this was a recent addition to the Google Maps API, which allows anyone to add a GeoRSS-based overlay to a Google Map, such as the one below, with two lines of javascript code:


var gx = new GGeoXml("http://www.indeed.com/opensearch?q=%22web+2.0%22");
map.addOverlay(gx);


Another neat trick is that you can paste the URL of any RSS feed containing GeoRSS locations straight into Google Maps, and it will plot the locations on the map — no programming required! Here’s an example:

"Web 2.0" jobs in Google Maps

If you’re interested in developing a location-based mashup, some good places to start are the Google Maps API and the Google Maps Mania blog.